Social Media Campaign with Baroque BBQ and DDB Canada
Summertime is here and that means it’s ribs and barbecue season. Barque BBQ on Roncesvalles Avenue here in Toronto has one of the city’s best smokehouse meats.
Kyle Waye, who is a junior copywriter at DDB Canada recently contacted me to work on a social media campaign for Barque BBQ. It was the perfect way to prepare myself for the summer season and they had a hilarious concept, so of course I said yes!
The campaign was to promote all-you-can-eat wings on Thursday nights but I feel it’s much more far-reaching than that. It’s an amazing ad in general. Barque and DDB Canada wanted to replicate classic maternity photographs to show off the ‘food baby’ after an all-you-can-eat wings night. We hired a fabulous talent who was very proud of his wonderfully round belly and played the part excellently. A second talent was also brought onto to the shoot to embrace the expecting dad to further exaggerate the feeling of a family portrait. I decided to use a lighting style that would best reflect typical family portraiture, simple, soft, and even.
Kyle making his select with Mood board.
Although the shoot was only three hours long, Barque was kind enough to provide catering for the whole crew. The social media campaign is published on Instagram and various other platforms.
Food sponsored by Baroque BBQ.
Kyle is doing his magic with the talent.
Thank you to Kyle and Barque BBQ for this opportunity and I’d like to confirm that the food is incredible and is definitely worth having a food baby for.
Joanna Makomaski for Risk and Insurance Magazine
Cover of Risk & Insurance Magazine – June 2016 Issue
It’s been a while since I last updated my blog but I have been working on some incredible projects. I was extremely enthusiastic to have been contacted by the US based publication, Risk and Insurance Magazine, to photograph the cover for their June 2016 issue. Anne Freedman’s article “The Upside of Risk” talks about the advantages of employing risk managers in organizations with a focus on Joanna Makomaski, president of the Baldwin Global Risk Solutions Inc. Joanna Makomaski is an internationally recognized specialist in enterprise risk management. She recently won the Institute of Risk Management’s prominent Risk Management Professional of the Year award during a 2016 ceremony held in London, England. She also acted as the Vice President of Enterprise Risk Management in the organizing committee for Toronto’s 2015 Pan/Parapan American Games.
Cover Story, P22-23 of June 2016 Issue
Since this was my first US magazine cover, I wanted to particularly demonstrate my skills as a photographer and provide superb quality. I chose to do Joanna’s photoshoot with a Hasselblad H5D – a medium format camera that offers 50 megapixels, incredible sharpness, and colour. And the results were phenomenal. The Hasselblad captured fantastic detail in her hair and clothes. The photoshoot was set in a lavish condo’s party room in downtown Toronto, which had wonderful black and white paisley walls and an enormous window offering tons of natural light.
Me with Hasselblad H5D-50
Phocus Software
Maggie Ng doing her magic.
Thank you to Sue Casper, who was the editor and art director for this project, to Maggie Ng, who was the make-up artist, and to Joanna.
©2016 Clifton Li Photography