Archive December 2013

BTS: York Region Transit Fall 2013 Photoshoot

Posted by Clifton Li on Dec 3, 2013 in Behind the Scene | No Comments

In this post I will discuss a shoot I just completed with the assistance of Photoflex lighting equipment. This will be my first update in my role as one of Photoflex’s Canadian Ambassadors.

© 2013 Clifton Li Photography. All Rights Reserved.

I recently received a job from York Region Transit (YRT), the company responsible for providing public transit to the suburbs north of Toronto and a company that I am very familiar with. I am a fan of their blue coloured buses and smart branding. The YRT employees were very friendly and accommodating during the shoot. This shoot was part of their fall campaign to bring awareness about the YRT’s Mobility Plus program, which assists persons with disabilities to get around the York Region safely and easily. This program extends across a variety of different vehicles that the YRT employs on a daily basis. The photos will end up either on their website or their 2014 Calendar.

I was very eager to have the opportunity to do this shoot which lasted two days and spanned 8 different locations. Luckily, despite that it was late October, the weather was very warm and dry and the leaves were in full colour, perfect for a fall shoot.

Because this shoot utilized 8 different locations, I needed equipment that was very mobile. Photoflex graciously supplied their Medium LiteDome Deluxe kit, which was well-matched for my purposes. This product is very affordable and is of a good built quality. It was very effective in spreading the light from the flash enough for the entire scene I was shooting, in addition to being versatile and easy to mobilize.

For this particular shoot, since it was bright and sunny outside, I used the flash as a fill light. I placed the light close to the faces of the subjects to make sure they were not hidden in the shadows. The reason why I choose the medium softbox is to spread the light as much as possible. At maximum power, the flash did a good job of balancing out the light natural sunlight.

The final shots are right underneath the BTS photos. I was using a Nikon D800E with either the 24-70mm or 70-200mm lens. I personally like megapixel, so more the better.

Photoflex Medium Litedome Deluxe Kit

Of course, with every shoot, a photographer runs into different limitations. The biggest difficulty I encountered on this shoot was getting enough battery power to run the laptop. I solved that problem by renting a generator to keep my laptop charged.

Overall I am very happy with the lighting effect that the setup provided and I am very satisfied with the results of the shoot. A huge thanks is due to the YRT for inviting me to participate in their fall campaign and for being so hospitable during the entire process.
And I would like to thank Photoflex once again for their continued support.

Special Thanks to Make-up Artist – Maggie Ng for BTS photos.

Archive December 2013

BTS: York Region Transit Fall 2013 Photoshoot

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