Summertime is here and that means it’s ribs and barbecue season. Barque BBQ on Roncesvalles Avenue here in Toronto has one of the city’s best smokehouse meats.

Kyle Waye, who is a junior copywriter at DDB Canada recently contacted me to work on a social media campaign for Barque BBQ. It was the perfect way to prepare myself for the summer season and they had a hilarious concept, so of course I said yes!

The campaign was to promote all-you-can-eat wings on Thursday nights but I feel it’s much more far-reaching than that. It’s an amazing ad in general. Barque and DDB Canada wanted to replicate classic maternity photographs to show off the ‘food baby’ after an all-you-can-eat wings night. We hired a fabulous talent who was very proud of his wonderfully round belly and played the part excellently. A second talent was also brought onto to the shoot to embrace the expecting dad to further exaggerate the feeling of a family portrait. I decided to use a lighting style that would best reflect typical family portraiture, simple, soft, and even.

Although the shoot was only three hours long, Barque was kind enough to provide catering for the whole crew. The social media campaign is published on Instagram and various other platforms.

Thank you to Kyle and Barque BBQ for this opportunity and I’d like to confirm that the food is incredible and is definitely worth having a food baby for.