It was a pleasure to be invited as a photographer to take part in a Toronto-based designer hats fashion company for their spring and summer 2011 catalog editorial shoot.

The 2 intense days of shooting were very enjoyable. Location scout was essential in order to plan ahead of time and breeze through the shoot with such a tight timeframe. The weather was very cooperating and food was very delicious! Obviously I am BSing if I say everything went perfect and smooth. One of the Profoto D4 packs failed during the first hour of the shoot, and sadly all the rental places were out of them (probably due to the nice weather). With only one D4 pack left, it was not enough to light 2 different sets simultaneous, so we changed the entire concept and went with natural light.

Here is the behind the scene video:

Model Agencies:
Next Models
Elmer Olsen

Personal Assistant:
Benjamin Killick