It was a honour to have the opportunity to photograph the founder and PR director of Distility Branding.

The shoot was extremely successful and went according to the schedule. I basically used 2 Profoto heads and a reflector for the photos. The secret behind the school is to balance the background ambient lights with the strobes. The cloudy day also helped by creating a very even lighting on the interior of the MaRS building.

Here is the Behind the Scene of the day:

CEO: Axle Davids
PR Director: Andrew F Stewart

Distility Branding, www.distility.com
“Formerly known as aXle Branding, Distility Branding is a Toronto-based brand identity, naming and design company with a twist.”, quote from website.

What is so special about this branding company? Axle had spent more than eight years researching and developing a system called 1Day1Brand. It is basically a one-day workflow with no prep work or homework. It was designed to meet the needs for small and medium-sized enterprises. The result of this workshop is the rudimentary foundation of the brand; its promise, pillars, positioning and personality.

Special thanks to my personal assistants:
Helen Wong
Jonathan Hutchinson