{"id":1362,"date":"2016-09-07T14:29:37","date_gmt":"2016-09-07T14:29:37","guid":{"rendered":"http:\/\/blog.cliftonliphoto.com\/?p=1362"},"modified":"2016-09-07T14:29:37","modified_gmt":"2016-09-07T14:29:37","slug":"cil-paint-ad-penny-project-with-ddb-canada","status":"publish","type":"post","link":"https:\/\/www.cliftonliphotography.com\/cliftonliblog\/2016\/09\/07\/cil-paint-ad-penny-project-with-ddb-canada\/","title":{"rendered":"CIL Paint Ad &#8211; Penny Project with DDB Canada"},"content":{"rendered":"<p>Recently, I have been working on some incredible projects. I got this amazing opportunity to work with David Ross and Dean Hamann from <a href=\"https:\/\/www.ddbcanada.com\/\" target=\"_blank\">DDB Canada<\/a> to cooperate on an advertisement project for CIL Paint. <\/p>\n<p>The print ad is meant to be a continuation of the TV commercial that was a huge success last year.<br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/146814667?title=0&#038;byline=0&#038;portrait=0\" width=\"640\" height=\"360\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><\/p>\n<p>The ad concept was to photographically and digitally construct a penny where the Queen was putting on lipstick to show the affordability yet great quality of CIL paints \u2013 \u201cBeauty on a small budget\u201d. <\/p>\n<figure id=\"attachment_1369\" aria-describedby=\"caption-attachment-1369\" style=\"width: 819px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cliftonliphotography.com\/cliftonliblog\/wp-content\/uploads\/2016\/09\/CIL_PennyAd_Resize-Clifton-Fixed-819x1024.jpg\" alt=\"Final Ad Layout\" width=\"819\" height=\"1024\" class=\"size-large wp-image-1369\" srcset=\"https:\/\/www.cliftonliphotography.com\/cliftonliblog\/wp-content\/uploads\/2016\/09\/CIL_PennyAd_Resize-Clifton-Fixed-819x1024.jpg 819w, https:\/\/www.cliftonliphotography.com\/cliftonliblog\/wp-content\/uploads\/2016\/09\/CIL_PennyAd_Resize-Clifton-Fixed-240x300.jpg 240w, https:\/\/www.cliftonliphotography.com\/cliftonliblog\/wp-content\/uploads\/2016\/09\/CIL_PennyAd_Resize-Clifton-Fixed-768x960.jpg 768w, https:\/\/www.cliftonliphotography.com\/cliftonliblog\/wp-content\/uploads\/2016\/09\/CIL_PennyAd_Resize-Clifton-Fixed.jpg 912w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><figcaption id=\"caption-attachment-1369\" class=\"wp-caption-text\">Final Ad Layout<\/figcaption><\/figure>\n<p>I was so enthusiastic about the idea when it was presented to me that I started organizing the photoshoot the same night. Since Canadian pennies are no longer being circulated, it wasn\u2019t easy to find a penny, especially not one that was perfect without any scratches. So I simply bought a collector\u2019s penny that was in mint condition for ten dollars. It was definitely worth it, particularly if it meant that it would save editing time in post-production. <\/p>\n<p>But searching for the coin was not the difficult part, it was imagining the Queen\u2019s attire when she took the photo for the penny. I re-imagined the Queen with some added humor by hiring a curvier model to emphasize the sexiness of the act of applying lipstick.<br \/>\n<figure id=\"attachment_1368\" aria-describedby=\"caption-attachment-1368\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cliftonliphotography.com\/cliftonliblog\/wp-content\/uploads\/2016\/09\/CLT16424Penny_RGB_Work2b-Clifton-Simplified_v05b-Clifton-Fixed-1024x1016.jpg\" alt=\"\u00a92016 Clifton Li \" width=\"1024\" height=\"1016\" class=\"size-large wp-image-1368\" srcset=\"https:\/\/www.cliftonliphotography.com\/cliftonliblog\/wp-content\/uploads\/2016\/09\/CLT16424Penny_RGB_Work2b-Clifton-Simplified_v05b-Clifton-Fixed-1024x1016.jpg 1024w, https:\/\/www.cliftonliphotography.com\/cliftonliblog\/wp-content\/uploads\/2016\/09\/CLT16424Penny_RGB_Work2b-Clifton-Simplified_v05b-Clifton-Fixed-150x150.jpg 150w, https:\/\/www.cliftonliphotography.com\/cliftonliblog\/wp-content\/uploads\/2016\/09\/CLT16424Penny_RGB_Work2b-Clifton-Simplified_v05b-Clifton-Fixed-300x298.jpg 300w, https:\/\/www.cliftonliphotography.com\/cliftonliblog\/wp-content\/uploads\/2016\/09\/CLT16424Penny_RGB_Work2b-Clifton-Simplified_v05b-Clifton-Fixed-768x762.jpg 768w, https:\/\/www.cliftonliphotography.com\/cliftonliblog\/wp-content\/uploads\/2016\/09\/CLT16424Penny_RGB_Work2b-Clifton-Simplified_v05b-Clifton-Fixed.jpg 1149w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-1368\" class=\"wp-caption-text\">\u00a92016 Clifton Li<\/figcaption><\/figure><\/p>\n<p>For the photoshoot, I used a large <a href=\"https:\/\/photoflex.com\/\" target=\"_blank\">Photoflex<\/a> strobe softbox to give me consistent lighting and to match the lighting of the penny. Photoflex creates softboxes that have quick-release corners making them easy to set-up and tear-down. Their softboxes are made with a DuraCloth fabric that ensures colour neutrality, softened light, and prevents light leaks. The Queen\u2019s image on the penny was softly and evenly lit, which will also make the retouching job a lot easier. The shadows were painstakingly matched to make the \u2018Queen\u2019 appear as realistic as possible.<\/p>\n<figure id=\"attachment_1372\" aria-describedby=\"caption-attachment-1372\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cliftonliphotography.com\/cliftonliblog\/wp-content\/uploads\/2016\/09\/IMG_3375-1024x818.jpg\" alt=\"The setup at the studio\" width=\"1024\" height=\"818\" class=\"size-large wp-image-1372\" srcset=\"https:\/\/www.cliftonliphotography.com\/cliftonliblog\/wp-content\/uploads\/2016\/09\/IMG_3375-1024x818.jpg 1024w, https:\/\/www.cliftonliphotography.com\/cliftonliblog\/wp-content\/uploads\/2016\/09\/IMG_3375-300x240.jpg 300w, https:\/\/www.cliftonliphotography.com\/cliftonliblog\/wp-content\/uploads\/2016\/09\/IMG_3375-768x614.jpg 768w, https:\/\/www.cliftonliphotography.com\/cliftonliblog\/wp-content\/uploads\/2016\/09\/IMG_3375-1568x1253.jpg 1568w, https:\/\/www.cliftonliphotography.com\/cliftonliblog\/wp-content\/uploads\/2016\/09\/IMG_3375.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-1372\" class=\"wp-caption-text\">The setup at the studio<\/figcaption><\/figure>\n<figure id=\"attachment_1373\" aria-describedby=\"caption-attachment-1373\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cliftonliphotography.com\/cliftonliblog\/wp-content\/uploads\/2016\/09\/IMG_3420-1024x753.jpg\" alt=\"Dress and the model\" width=\"1024\" height=\"753\" class=\"size-large wp-image-1373\" srcset=\"https:\/\/www.cliftonliphotography.com\/cliftonliblog\/wp-content\/uploads\/2016\/09\/IMG_3420-1024x753.jpg 1024w, https:\/\/www.cliftonliphotography.com\/cliftonliblog\/wp-content\/uploads\/2016\/09\/IMG_3420-300x221.jpg 300w, https:\/\/www.cliftonliphotography.com\/cliftonliblog\/wp-content\/uploads\/2016\/09\/IMG_3420-768x565.jpg 768w, https:\/\/www.cliftonliphotography.com\/cliftonliblog\/wp-content\/uploads\/2016\/09\/IMG_3420-1568x1153.jpg 1568w, https:\/\/www.cliftonliphotography.com\/cliftonliblog\/wp-content\/uploads\/2016\/09\/IMG_3420.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-1373\" class=\"wp-caption-text\">Dress and the model<\/figcaption><\/figure>\n<p>Thank you to David for providing with me this wonderful and fun opportunity and to Photoflex for sponsoring the photoshoot.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently, I have been working on some incredible projects. I got this amazing opportunity to work with David Ross and Dean Hamann from DDB Canada to cooperate on an advertisement project for CIL Paint. The print ad is meant to be a continuation of the TV commercial that was a huge success last year. The [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5],"tags":[],"class_list":["post-1362","post","type-post","status-publish","format-standard","hentry","category-behind","category-preview"],"_links":{"self":[{"href":"https:\/\/www.cliftonliphotography.com\/cliftonliblog\/wp-json\/wp\/v2\/posts\/1362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cliftonliphotography.com\/cliftonliblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cliftonliphotography.com\/cliftonliblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cliftonliphotography.com\/cliftonliblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cliftonliphotography.com\/cliftonliblog\/wp-json\/wp\/v2\/comments?post=1362"}],"version-history":[{"count":0,"href":"https:\/\/www.cliftonliphotography.com\/cliftonliblog\/wp-json\/wp\/v2\/posts\/1362\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cliftonliphotography.com\/cliftonliblog\/wp-json\/wp\/v2\/media?parent=1362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cliftonliphotography.com\/cliftonliblog\/wp-json\/wp\/v2\/categories?post=1362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cliftonliphotography.com\/cliftonliblog\/wp-json\/wp\/v2\/tags?post=1362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}