{"id":136,"date":"2009-12-24T01:32:02","date_gmt":"2009-12-24T06:32:02","guid":{"rendered":"http:\/\/www.cliftonliphotography.com\/blog\/?p=136"},"modified":"2009-12-24T01:32:02","modified_gmt":"2009-12-24T06:32:02","slug":"distility-photoshoot-behind-the-scene","status":"publish","type":"post","link":"https:\/\/www.cliftonliphotography.com\/cliftonliblog\/2009\/12\/24\/distility-photoshoot-behind-the-scene\/","title":{"rendered":"Distility Photoshoot &#8211; Behind the Scene"},"content":{"rendered":"<p>It was a honour to have the opportunity to photograph the founder and PR director of Distility Branding.<\/p>\n<p>The shoot was extremely successful and went according to the schedule.  I basically used 2 Profoto heads and a reflector for the photos.  The secret behind the school is to balance the background ambient lights with the strobes.  The cloudy day also helped by creating a very even lighting on the interior of the MaRS building.<\/p>\n<p>Here is the Behind the Scene of the day:<\/p>\n<p><object width=\"500\" height=\"278\"><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"movie\" value=\"http:\/\/vimeo.com\/moogaloop.swf?clip_id=8364767&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1\" \/><embed src=\"http:\/\/vimeo.com\/moogaloop.swf?clip_id=8364767&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1\" type=\"application\/x-shockwave-flash\" allowfullscreen=\"true\" allowscriptaccess=\"always\" width=\"500\" height=\"278\"><\/embed><\/object><\/p>\n<p>CEO: Axle Davids<br \/>\nPR Director: Andrew F Stewart <\/p>\n<p><strong><a target=\"_blank\" href=\"http:\/\/www.distility.com\/\">Distility Branding, www.distility.com<\/a><\/strong><br \/>\n&#8220;Formerly known as aXle Branding, Distility Branding is a Toronto-based brand identity, naming and design company with a twist.&#8221;, quote from website.<\/p>\n<p>What is so special about this branding company?  Axle had spent more than eight years researching and developing a system called 1Day1Brand.  It is basically a one-day workflow with no prep work or homework.  It was designed to meet the needs for small and medium-sized enterprises.  The result of this workshop is the rudimentary foundation of the brand; its promise, pillars, positioning and personality.<\/p>\n<p>Special thanks to my personal assistants:<br \/>\nHelen Wong<br \/>\nJonathan Hutchinson<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It was a honour to have the opportunity to photograph the founder and PR director of Distility Branding. The shoot was extremely successful and went according to the schedule. I basically used 2 Profoto heads and a reflector for the photos. The secret behind the school is to balance the background ambient lights with the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5],"tags":[],"class_list":["post-136","post","type-post","status-publish","format-standard","hentry","category-behind","category-preview"],"_links":{"self":[{"href":"https:\/\/www.cliftonliphotography.com\/cliftonliblog\/wp-json\/wp\/v2\/posts\/136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cliftonliphotography.com\/cliftonliblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cliftonliphotography.com\/cliftonliblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cliftonliphotography.com\/cliftonliblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cliftonliphotography.com\/cliftonliblog\/wp-json\/wp\/v2\/comments?post=136"}],"version-history":[{"count":0,"href":"https:\/\/www.cliftonliphotography.com\/cliftonliblog\/wp-json\/wp\/v2\/posts\/136\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cliftonliphotography.com\/cliftonliblog\/wp-json\/wp\/v2\/media?parent=136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cliftonliphotography.com\/cliftonliblog\/wp-json\/wp\/v2\/categories?post=136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cliftonliphotography.com\/cliftonliblog\/wp-json\/wp\/v2\/tags?post=136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}