Clifton Li Photography

Photo of Ryerson University: New Image Arts Building

by on Feb.04, 2012, under Quick Preview

© 2012 Clifton Li Photography

The School of Image Arts is the home of students in film, photography and New Media. A four-year project, starting from April 2008, the new renovated building has recently launched in Fall 2011 and allowed students and faculty to reconnect again. This building will feature a large expansion of space including study spaces, natural light and greater accessibility.

Upcoming on the street-level, it will feature a café and the Ryerson Image Centre, which features the Black Star Collection. This is donated anonymously, and will showcase a large black and white collection of photographs featuring personalities in the 20th century including Winston Churchill and Marilyn Monroe.

I was commissioned to take portrait of the newly renovated building that has transformed Gould Street with its exterior glass-encased LED lights. The photo was shot in Fall 2011 and is now featured on the Ryerson University’s Homepage. Shot during noon, the sun perfectly shines in the background to provide the perfect lighting. The lens flare further enhances the feeling of new era as the university continues to grow and expand in Toronto.

More Information regarding the IMA Building can be found here: http://www.ryerson.ca/ryersonbuilds/imagearts.html

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Bottle Pre-Production (Part 2/3)

by on Dec.26, 2011, under Tutorials

Below, you will find a step-by-step guide on how to perform the pre-production of a bottle for a still shot.

1. The paper labels are never properly or symmetrically bonded in bottles. For their removal, let the bottle soaked in water for a couple of hours; that’s what makes the label come off the bottle. Thus, the glue dissolves and the paper comes off without much effort.

2. In the case of plastic labels, it’s unnecessary to soak (continue reading…)

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Preferred Lifestyle Magazine – Fall 2011

by on Dec.14, 2011, under Quick Preview

Cover of Preferred Lifestyle Magazine - Fall 2011

In November, I got an urgent call from Global Wealth Trade to do a photoshoot for their luxurious FERI watches as they were unsatisfied with the result from their previous photographer. I was very honoured to have been given this opportunity and quickly delivered the final product within 24 hours for an immediate magazine publication. The client was impressed with the work and it was successfully published in the Preferred Lifestyle Magazine – Fall 2011 issue.

P. 27-38 in Preferred Lifestyle Magazine - Fall 2011

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IPA – The International Photography Awards 2011 – 2nd Place and 3rd Place

by on Nov.11, 2011, under Meet the Famous

      

It’s November and I’ve finally reached to my fourth year in university, ready to push my career to new heights. As I continue to grow as an emerging artist and photographer, I continue to submit my work to photography competitions to recognize my accomplishments.


The International Photography Awards celebrates the achievement of the world’s finest photographer and conducts an annual competition for professional, non- professional, and student photographers on a global scale.

I was awarded 2nd place in Advertising : Other_Ad Non-Pro

Screenshot of Advertising: Other_Ad Non-Pro


and 3rd place in Fine Art : Still Life Non-Pro

Screenshot of Fine Art: Still Life Non-Pro


Click here to view 2011 IPA Winner’s Gallery!

In addition, I would be featured in the Annual International Photography Awards Book, featuring all the top 3 winners in all the categories in a high-quality, full-color, hardcover book. I am so excited for it to come out and retain a copy!

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Preparing Your Still Life Studio (Part 1/3)

by on Nov.03, 2011, under Tutorials

Lecture originally presented at the Estúdio Brasil 2010 photo conference, São Paulo.

The word “still”, as it is used in Photography, comes from a reduction of “still life”. To most, shooting stills is a very tedious practice with little appeal. But if you’re interested in learning several lighting techniques, from basic to sophisticated, the best option is to start shooting products. From a little diamond ring to huge settings, light is key. Only then comes the aesthetical sensibility and the photographer’s style. Of all fields within Photography, the most diverse and productive is Still Photography. New products are released daily; new cosmetics, new recipes, new drinks, new food, juices, water, clothes etc. The dynamics of the market forces clients to renew their products visuals and packages (continue reading…)

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